Accepted publicationsWISE 2015
Meghanath Macha Yadagiri, Shiv Kumar Saini, Ritwik Sinha. "A Non-parametric Approach to the Multi-channel Attribution Problem." In Web Information Systems Engineering–WISE 2015, pp. 338-352. Springer International Publishing, 2015. [Link to paper] WISE 2014 Deepak Pai, Abhijit Sharang, Meghanath Macha Yadagiri, and Shradha Agrawal. "Modelling visit similarity using click-stream data: A supervised approach." In Web Information Systems Engineering–WISE 2014, pp. 135-145. Springer International Publishing, 2014. [Link to paper] PatentsUnited States Patent Trademark Office
Visitor session classification based on clickstreams - SLW Ref. 2055.474US1. (Filed) Inventors: Deepak Pai , Abhijit Sharang , Meghanath Macha Yadagiri , Shradha Agrawal Adobe Internal Patent Review (Approved and Filed) A non-parametric approach to multi-channel attribution using Shapley Value Inventors: Meghanath Macha Yadagiri, Shiv Kumar Saini, Ritwik Sinha Adobe Internal Patent Review (Approved and Filed) A method to find the stages of a customers buying cycle in e-commerce website. Inventors: Meghanath Macha Yadagiri, Ritesh Noothigattu, Shivam Garg, Abhishek Kandoi, Dr. Atanu Sinha. Adobe Internal Patent Review (Approved and Filed) A simulation engine to evaluate and compare algorithmic multi-channel attribution models. Inventors: Meghanath Macha Yadagiri, Shiv Kumar Saini, Ritwik Sinha |
Submitted/Working papersWWW 2016
Meghanath Macha Yadagiri, Ritesh Noothigattu, Shivam Garg, Abhishek Kandoi, Ritwik Sinha and Atanu Sinha "Latent multi-stage purchase funnel approach to predict behavior in next online session" Submitted to World Wide Web 2016. Meghanath Macha Yadagiri, Ritwik Sinha and Shiv Kumar Saini. "An evaluation framework for Multi-channel attribution" (Working paper) PresentationsWISE 2014
Modelling visit similarity using click-stream data: A supervised approach, WISE 2014, Thessaloniki, Greece. Adobe Tech Summit 2015 Learning online session similarities , Adobe Tech Summit, San Francisco, 2015 Adobe Marketing Summit 2015 From Data to Insights, Adobe Marketing Summit, Salt Lake City, 2015. |